EduMusings

Musings on the world of higher education CRM technology, admissions, enrollment, marketing and recruitment from the team at Intelliworks.









Entries in nacac (2)

Monday
Nov232009

Thankfully, we've survived another conference season.

Thanksgiving is the best holiday on the calendar.  And with my favorite holiday only days away, we’re now getting inundated with Thanksgiving-related stories in the media.  One perennial Thanksgiving storyline is the requisite report on the road-choking, airport-swelling glut in holiday travel.  I typically avoid this scene altogether and stay home for the holiday, which may be one of the big reasons I like Thanksgiving so much. For those of you who do plan on traveling this Thanksgiving, I feel for you and hope these tips help.

On the other hand, the option to stay home is not as readily available to me for much of the rest of the year.  Rather, like many of my peers and colleagues in the education technology field, I spend the entire autumn on the road.  In fact, Thanksgiving week will mark the first week since Labor Day that I won’t be playing “planes, trains, and automobiles” in order to attend a conference, trade show, or speaking engagement.  While others will be gearing up for an annual pilgrimage, I’ll be kicking my feet up for the first time in recent memory.  This made me realize: for many of us, the October / November education conference season is kind of like a quasi-Thanksgiving that gets celebrated throughout the entire autumn season. 

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Tuesday
Oct202009

Sometimes Clichés are True

“Doing More with Less.” Since the beginning of the global recession, it’s an expression that you’ve no doubt heard dozens of times. If you work in higher education, you’ve probably even seen presentations from peers or industry experts that highlight this point.

However, does this expression still hold true? The Dow’s above 10,000 again. Stocks are rebounding. And many schools are seeing enrollments spike despite the down economy. Looks like business is booming, so do you really have to do more with less?

According to data released today by the National Association for College Admission Counseling (NACAC), the answer is still, “yes.” As reported today by Mary Beth Marklein of USA Today, the demand for higher education has never been greater, however, yield continues to drop for many colleges and universities. As a result institutions have been forced to dramatically alter their admissions procedures to make their classes.

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